week04 Sarah Modoh: Origination_11.08.2012 ~

Origination Sarah Modoh

QUESTIONAIRE

1. What is the major benefit of saving time?
The benefit of saving time is so you can spend time on something else. Multitasking.
2. How do designers integrate time into their products?
- The IPod shuffle is a good example. It makes the decisions for you so you’re not wasting time in picking your music because it’s not as important to you of what song you pick. So the machine does the work for you.
- Casino, they hide the clocks and no windows so you don’t know what the time is, and so you stay there.
- Music on the telephone makes waiting more tolerable.
3. Explain the relationship between making waiting shorter with making waiting more
tolerable.
Making waiting shorter is where you actually shorten the length of the process of the activity.
Making waiting tolerable is where you put a distraction to take your mind of time so you can bear the wait.
4. How can you use your timeline to increase your own efficiency as a designer?
Label your jobs, and then organize your priorities to the most important to the least important. Organize. You get the best ideas on the toilet, because your sub-conscience mind is sorting it out. When your in the toilet or the shower the spaces are smaller and nothings there to distract your except for the one thing which is the water.
5. Briefly outline an event or activity in which you are adept at time saving?
An activity that saves time for me is that I use 2 hands on a Mac when I’m designing, and change the layout of the area to my comfort. On Photoshop two tools that save time is the batch tool and action tool.
6. What part of your design process do you need to improve at, in terms of saving
time?
Be more organized, and Shrink a couple of processes in the making of my designs so they seem more achievable.

Notes from class:
What is a brand:
- corporate identity
- represents
- philosophy
Collection of images
- name
- logo/symbols
- slogan / claim
- design scheme
Collection of ideas
- product
-philosophy
- lifestyle
- service
Example: service, customer service for Coca-Cola when you drink it you think of having fun, no worries. The target market at everyone any age.

Brand recognition: Direct experience with product or service. So do you think the advertising changes your opinion/ experience about the product? To me the advertising definitely influences me with the product. For instance when I watch a iPod ad I instantly want one and want to play with one, even though my experience with them is that I don’t need one and I think they’re a waste of time and money.
Branding is not:
- logo
- description of what a company sells/ offers
- advertising
- in store collateral
- singage staff uniform.

What makes a strong brand?
- grows over time
- brand, timeless
- positioning
- packaging
- promotion
- persistence
- persuasion
- performance (e.g. Coca-Cola taste the same every time you drink it)
Top 10 Brands:
1) Google
2) Microsoft
3) Coca-Cola
4) IBM
5) China Mobile
6) MacDonald’s
7) Apple
8) Vodafone
9) Marlboro
10) General ?

Thinking game – analyzing patterns/ branding
1. The name “point” – meaning / effectiveness
The name “point” means the tip of something.
The effectiveness of the name seems to me that point is saying look this way.
2. The graphic pattern – inferred meaning / effectiveness
The graphic pattern which is a bunch of ordered dots that is warped and distorted to different perspective, leads the eyes to a certain point then fades out in the distance. If there weren’t so many effects done to the dots it would looks plain and meaningless. I think the whole meaning behind this graphic pattern is to show that the exhibition is going in a direction hence the “point” which is the name, where it is pointing in a direction. So the art students are going somewhere in life.

R001 - Point! this is Last years exhibition poster. It's simple and and creative. I like how theres a point made of of circles, it also has a nice dynamic sort of view which ascends and shows that theres a point to this which will bring us up. That's what I've interpreted from this poster.

EXERCISE: Part 2 = Develop 3 words or phrases for a NEW logo for this year’s exhibition
Challenge conventional thought patterns - Think crazy – outside the tetrahedron.
- Out of the box
- Thinking in the square
- Over the line
- Expansion
- Express
- CDU
- Cubism
- Future Designers
- Charles and the creation of the first
- Alpha
- Exapnd
- Thunder
- 0.11

Reflection/ Opinion.
For me, I've thought of only two words or phrases that really interested me, they were; Burst and Progress. As from looking at last years poster I really liked the word Progress but thought it could be a challenging word to play with when it comes to typography.
                  As we were speaking in class before what makes a strong brand and a logo last long and keep to memory. One I'd like to bring forward isn't exactly a brand but more of a branding for humans, where the hierarchy of people and there place is taken to another level, where only so few can join and the logo for it's group is not just everywhere but subliminally everywhere too. mainly in america and now spread over the world the name is known, I am talking about the Illuminati. The Youtube video below explains how subliminal messages work effectively and can have positive or negative outcomes. In this case negative. I'm linking this video because I think this whole conspiracy  has spread viral in the last years particularly in the music industry and they've made a good use of branding, logos, promotion, and persuassion.

R002 - Illuminati conspiracy. in regards to branding, logos, promotion, and persuassion.